Meet our team of recruiting experts who know the recreational and powersports industries inside and out.
Our team of seasoned recruiters has hands-on experience and connections in the fields where they recruit for our clients. Since 2005, our recruiters have served multiple markets and industries from manufacturing and engineering to sales and sales management, industry transition to executive search, with the highest caliber search services and placements.
Henry Lonski is the Managing Director of Lonski and Associates. With nearly 20 years of progressive and successful experiences in Marine and PowerSports Industries, Lonski has a unique prospective and understanding of recreational industry operations. His expertise in consulting & recruiting services is focused on start-up, sales growth, network expansion and leadership of emerging & established companies. Lonski has held high level positions with United Motors USA, Vento Motorcycles USA, Auction123.com Corporation, and Bombardier Inc.M
His services to include and not limited to worldwide business development, sales, advertising, marketing, staffing, general management, product development and P&L accountability, with the ongoing dynamics between Manufacturers, Supply Chain, Dealer Networks and the Consumer Relationship.
Adam Wilke, formerly with CNI Recruiting, Florida Today a Gannett Media Company, Journal Communications, Cars.com and CarSoup.com has recently joined in the expansion of Lonski and Associates, LLC. Adam Wilke’s primary focus will be working on retained and contingency searches for industry Clients in the Marine, PowerSports, Automotive and Outdoor Recreation Industries, including Information Technology, Technology Systems & Network Development, OEM Sales and Operations Management, Retail Dealer Operations, Support and related categories.>
Adam Wilke’s professional experience within these industries is cross-functional; including recruiting Information Technology Management and Technology Support Staff, OnLine Marketing Staff and Marketing, and overseeing Operations, Project Management. Adam’s passion for the industry categories and unique understanding of SEO, Social Media, Software Development and Integration, coupled with his extensive industry business development experience, will provide Clients, Candidates and Companies absolute trust in Wilke’s ability to consistently deliver only the best industry talent.
Lonski and Associates, LLC today announced the addition of former Spectro Oils Sales & Marketing Vice President Rollin Karoll to the firm’s distinguished team roster.
A 10-year powersports executive with thirty years in management, Karoll has held key roles in marketing, sales, service, parts and inventory positions with Spectro Oils of America, Mustang Seats, Comcast and IKON. Rollin is a lifelong motorcycle enthusiast with more than 100,000 miles logged and an accomplished builder and restorer of custom and vintage motorcycles.
Lonski and Associates, LLC announced today the addition of Mike Osell to the team roster. A native of the Milwaukee, WI area, Osell spent 24 years at Harley-Davidson Motor Company where he is best known for playing an instrumental role in the development, launch and management of Harley-Davidson’s Authorized Rentals & Tours business, most recently serving as the Rental Program Lead. Osell also has extensive dealer relations experience, having spent 10 years in a field role as a Regional Manager, and managing a team of Rider Services Regional Managers
Mike brings years of OEM experience, dealer operations/relations experience and many industry network connections. In addition to his motorcycle industry experience, Mike is also a fan of the marine industry, and has owned and enjoyed boats his entire adult life. Mike has a significant mix of experience, skills and enthusiasm that will benefit the Lonski agency, candidates and our clients.
Lonski and Associates, LLC announced today the addition of former multi-line dealer principal and KTM sales executive Sam Chalk to the distinguished team roster.
A native of North Carolina, Chalk’s diverse industry experience includes a 17-year tenure with KTM North America, Inc., as the Mid-Atlantic RSM and over ten years as the owner, dealer principal and GM for a large four-line powersports dealership in the Southeast. Most recently, Sam enjoyed two years as MSXI-BMW aftersales business manager, coach and consultant. A former racing competitor, Sam still pursues his lifelong passion for off-road riding.
Lonski and Associates, LLC is excited to announce the addition of Tom Cassidy, Jr. to its elite team of powersports industry recruiters.
A former sales executive with Mercury Marine, Tom has a diverse background. The majority of his career was spent managing and developing strategic OEM accounts, cultivating dealer relationships and developing marketing solutions. With a passion for boating that began in his childhood, Tom observed his father’s successful marine industry recruiting career (Tom Cassidy, Sr. of Cassidy & Associates) to learn how to develop his own strategies and sales tactics.
Johnson’s powersports experience began working in motorcycle shops while going to college. He went on to hold a variety of key senior executive roles in Motorcycle, ATV, Personal Watercraft, Snowmobile, Outdoor, Automotive and Off Road enthusiast and business communication, media and event businesses. He served most recently as a partner at the iconic custom aftermarket PR agency, V-Twin Marketing and as Director of Sales and Business Development Director for ConvExx, a B2B and B2C Trade and Consumer show production company.
Johnson is a true enthusiast that understands how to turn passion and enthusiasm into opportunity. His unique industry background allows him to find new and creative solutions that will be extremely helpful in his new role.
Lonski and Associates, LLC announced today the addition of former Harley-Davidson Rider Services Regional Manager Paul Nuccio to the distinguished team roster.
A native of Chicago, Nuccio was recruited by the Motor Company in 2000 to help develop the successful Harley-Davidson Rider’s Edge Academy of Motorcycling (now Harley-Davidson Riding Academy), training and managing the programs with dealers across the country. After five years of developing Riders Edge dealer personnel and assisting with the experiential marketing, he was promoted to Dealer Operations, where he recruited dealers for both the Rider’s Edge and, later, the Harley-Davidson Authorized Rentals programs. Besides the continued domestic dealer management, Nuccio developed dealer interest in Canada and the Pacific Rim, while simultaneously seeking possible markets for Rider Services in Europe, India, and the Middle East.
Nuccio has been a certified Motorcycle Safety Foundation (MSF) Instructor / RiderCoach since 1998. And despite working for the historic manufacturer of big twin motorcycles, he takes his metric sport bikes to track days.
Doug Sexton has joined our team to bring our staff to a total of 6 Powersports Industry Recruiters. OEMs, aftermarket companies, distributors and dealerships continue to grow this year. 2017 has exceeded our expectations and the prospects for continued growth for the balance of the year and looking forward to 2018 are solid. We absolutely need to increase our staffing and capabilities to meet the trend of more demand of our services.
Doug Sexton brings a wealth of more than 25 years of experience dating back to the early 90s when he entered the business with Outboard Marine Corporation. Throughout his time in the industry he successfully worked with thousands of Marine Dealers throughout the world while serving in progressively more impactful roles with several manufacturers within the industry.
Lonski and Associates LLC has added recruiting professional Wendy Hord – Columbus, OH to their growing team. Her experience in recreational & commercial marine manufacturers, OEM, and retail dealerships will help to manage the growing demand at Lonski and Associates.
Wendy’s background includes experience in industries such as retail operations, and aviation. From these experiences she has acquired extensive knowledge in recruiting and HR processes. Her diverse talent and drive to succeed brings a comprehensive approach to productively serving our industry clients.