Industry Staffing Experts Lonski and Associates LLC, to Attend 2019 AIMExpo.

Indialantic, Fla. – (September 28, 2019) – Lonski and Associates LLC announce its plans to exhibit at the 2019 edition of AIMExpo presented by Nationwide, North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event. Taking place in Ohio’s Greater Columbus Convention Center, AIMExpo is dedicated to bringing together industry, media, dealers and consumers in a single arena.

Lonski and Associates invites AIMExpo attendees to visit their 20’ x 10’ tradeshow area themed as “Lonski’s Lounge.” The lounge concept is designed to provide a fun and relaxed environment for industry professionals to gather for informal discussions and networking. Lonski Lounge is located at Booth #1441 where the agency will showcase their industry staffing agency with new branding, new collateral and a new website.

“AIMExpo is a great opportunity for the entire industry to come together, and we’re excited about the first time Lonski Lounge concept we have planned for this year’s event,” said Henry Lonski, President of Lonski and Associates LLC. “As we celebrate our agency’s 12th anniversary in North America and the expansion of our recruiter team, we look forward to meeting with clients, candidates, media and other industry stakeholders.”

“Offering a platform to connect dealers, OEMs, media and consumers has been one of the core objectives of AIMExpo presented by Nationwide,” said Cinnamon Kernes, Vice President & General Manager, MIC Events. “As we work to bring the industry together, it’s more important than ever that the motorcycle and powersports industry are able to take advantage of the ‘one time, one place’ benefit that being in Columbus will offer.

“Together, we will rise.”

Lonski and Associates Launches New Website and Online Experience.

Indialantic, FL – (June 27, 2019) – Lonski and Associates LLC, celebrating 12 years as a leading recruitment firm specializing in staffing for the motorcycle, powersports and marine industries, launched the company’s new website as part of their continuous improvement process to better serve both clients and candidates. The new site is located at The new website is the centerpiece for Lonski and Associates’ 2019 marketing strategy that showcases the recruiting giant in a sporty and engaging new presentation while positioning their recruiters as industry-leading staffing specialists.

“We are thrilled with the development of our new website,” said Henry Lonski, Founder and President of Lonski and Associates. “We finally have the appropriate level of online presence that reflects who we are and our unequaled expertise in the industries we serve.”

While is an important tool for client relations, Lonski and Associates is leveraging the new site to spur even more engagement with candidates looking for choice jobs in the motorcycle, marine, powersports, outdoor recreation and RV industries.

“We are known in the industries we serve as the go-to recruiters for quality candidates,” said Rollin E. Karoll, Senior PowerSports Recruiter with Lonski and Associates. “We are always looking for ways to “up our game” for the top tier clients that demand the high level of talent we provide them.”

Marketing drivers to the new website include bold new print and digital advertising, tradeshow participation, publicity opportunities and recently augmented social communication channels including LinkedIn, Facebook and Twitter. Information on the site vividly communicates the company’s expertise in delivering customized precision recruiting, staffing and consulting resources to any size company, at any stage of development, and at any location worldwide.

One primary marketing driver is Lonski and Associates’ new Advanced Career Page on LinkedIn. Linkedin is the world’s largest professional network where Lonski candidates, clients and potential clients are able to gain a glimpse into the staffing agency’s culture and hear directly from their recruiters as well as other candidate and client testimonials. A testimonial tied to a LinkedIn profile has more credibility than a quote on a website where a viewer has to research manually to evaluate its legitimacy. Furthermore, the Advanced Career Page provides insights into the agency’s key points of difference.

“We never rest on our laurels,” explains Lonski. “Visit the ‘Lonski Lounge,’ booth 1441, at AIMExpo and learn why we’re number one. No one else even comes close.”

Lonski and Associates, LLC Expands with Powersports and Communications Pro Skip Johnson as Newest Team Member for West Coast Presence in Las Vegas Nevada.

Indialantic, Fla. – Johnson’s powersports background began working in motorcycle shops while going to college. He went on to hold a variety of key senior executive roles in Motorcycle, ATV, Personal Watercraft, Snowmobile, Outdoor, Automotive and Off Road enthusiast and business communication, media and event businesses. He served most recently as a partner at the iconic custom aftermarket PR agency, V-Twin Marketing and as Director of Sales and Business Development Director for ConvExx, a B2B and B2C Trade and Consumer show production company.

Johnson said, “This is the best possible role for me – I am very excited about helping people find places and positions that will allow them to grow to their greatest potential. I understand how recruiting can show people how to live their dreams – I was recruited for a role that ultimately set the stage for best parts of my career. The recruiting experience put a spotlight on what was possible and I can’t wait to help others find their professional destiny”.

Company founder Lonski said, Skip and I have had a great history. He’s a true enthusiast that understands how to turn passion and enthusiasm into opportunity. His unique industry background allows him to find new and creative solutions that will be extremely helpful in his new role. I’m excited to have Skip as part of our recruiting team”.

Skip Johnson’s specialties include Industry Operations and Consulting, Sales and Marketing Expertise, Business Development, and Recreational Sports.
[O] 702-839-0400
[C] 702-373-0615
[F] 702-655-2007

Second Generation Marine Industry Icon, Tom Cassidy Jr., joins Lonski and Associates recruiting powerhouse

Indialantic, Fla. – Lonski and Associates, LLC is excited to announce the addition of Tom Cassidy, Jr. to its elite team of powersports industry recruiters.

A former sales executive with Mercury Marine, Tom has a diverse background. The majority of his career was spent managing and developing strategic OEM accounts, cultivating dealer relationships and developing marketing solutions. With a passion for boating that began in his childhood, Tom observed his father’s successful marine industry recruiting career (Tom Cassidy, Sr. of Cassidy & Associates) to learn how to develop his own strategies and sales tactics.

“Our family cruised the Great Lakes, inland lakes, and Caribbean when I was a young man, and that’s when I fell in love with all things related to the marine industry,” Tom Cassidy, Jr. said. “I’ve been able to follow my passion. Now I can help marine industry professionals find their niche while providing exceptional talent to original equipment manufacturers, aftermarket manufactures and dealers.”

“I am elated to welcome Tom to our team. He is an accomplished veteran and leader in the powersports and marine community; a true industry insider with experience and connections from coast to coast,” said Company President Henry Lonski. “He brings a whole new dynamic to our team. From his time with Mercury Marine, to the last years with Dowco, Tom will serve us well.”

Tom Cassidy Jr.’s specialties include Marine Industry OEMs, Boating Aftermarket Companies, Sales and Business Development and Marine Dealer Staffing Needs.
[O] 262 397 8980
[C] 715-340-6862
[F] 262-347-3983

About Lonski and Associates, LLC

Lonski and Associates has specialized services for the motorcycle, powersports, recreational, RV, and marine industries as a provider of recruiting, staffing and consulting solutions with operating experience in the United States, Asia, Canada and Europe. They have developed extensive resources and expertise to meet even the most demanding Human Resources challenges.

Their goal every day is finding the right personnel to support their client partners – regardless of their needs or location. With years of successful sales, sales management and operational experience within our industries, Lonski and Associates LLC recruiters understand that circumstances will vary, so they approach each client situation with flexibility, affordability and adaptability.

Lonski and Associates, LLC is based in Indialantic, Fla. For more information, please visit:

Lonski and Associates, LLC expands again with industry veteran, Sam Chalk, newest recruiting team member

INDIALANTIC, FL – (May 9, 2014) – Lonski and Associates, LLC announced today the addition of former multi-line dealer principal and KTM sales executive Sam Chalk to the distinguished team roster.

A native of North Carolina, Chalk’s diverse industry experience includes a 17-year tenure with KTM North America, Inc., as the Mid-Atlantic RSM and over ten years as the owner, dealer principal and GM for a large four-line powersports dealership in the Southeast. Most recently, Sam enjoyed two years as MSXI-BMW aftersales business manager, coach and consultant.  A former racing competitor, Sam still pursues his lifelong passion for off-road riding.

“Sam brings unique talents and a valuable mix of experience to the Lonski Recruiting Team,” said Henry Lonski, “he is a degreed mechanical engineer, with a decade of successful dealership owner experience under his belt. He has significant time in OEM sales, as well as in present-day dealership consulting. We have added a very experienced industry leader to our team and everyone will benefit from his knowledge.”

“I constantly see the agony industry dealers and OE manufacturers experience when trying to staff their businesses with quality and professional personnel. Henry contacted me and I was immediately attracted to the grass roots/guerilla passion I sensed from him: Get the job done. Best customer service. No hidden agendas,” said Chalk.

Sam Chalk’s specialties include Dealership Operations and Coaching, Aftersales Best Practices, OEM-Dealer Relations, and R&D/Technical Processes.

“Lonski and Associates holds the key to expediting staffing solutions during this industry resurgence with a proprietary 18,750+ database of clients and candidates. I look forward to matching needs and desires for win-win placements,” continued Chalk.

Hiring managers, powersports professionals, or anyone looking to transition into or within our industry may contact Sam Chalk at 252-726-3383 or
[C] 440-463-4571
[O] 252-726-3383
[F] 252-726-3383

Lonski and Associates, LLC expands again with “Industry Icon” Rollin Karoll, newest team member for East Coast

INDIALANTIC, FL  – Lonski and Associates, LLC today announced the addition of former Spectro Oils Sales & Marketing Vice President Rollin Karoll to the firm’s distinguished team roster.

A 10-year powersports executive with thirty years in management, Karoll has held key roles in marketing, sales, service, parts and inventory positions with Spectro Oils of America, Mustang Seats, Comcast and IKON. Rollin is a lifelong motorcycle enthusiast with more than 100,000 miles logged and an accomplished builder and restorer of custom and vintage motorcycles.

“I met Henry when I was National Sales Manager at Mustang Seats. We’ve had a great professional relationship for many years, and I’ve been watching his business grow. When the opportunity surfaced for me to join his team, the decision was easy,” explained Karoll.

“Talented industry professionals can be frustrated when looking for a new challenge or upward career move. They know that good jobs exist, but are often difficult to find. With our ever increasing roster of client companies, coupled with a 16,000+ and growing database of the best industry professionals we make the connections our client companies and job seekers both need,” said Karoll.

“I am looking forward to helping OEM’s, aftermarket manufacturers and dealers find the talent they need,” said Karoll.

Hiring managers, powersports industry professionals or anyone looking to transition into or within the industry may contact Rollin at 860-828-9435 or

About Lonski and Associates, LLC

Lonski and Associates has specialized services for the power sports, recreational, RV, and marine industries as a provider of recruiting, staffing and consulting solutions with operating experience in the United States, Asia, Canada and Europe. They have developed extensive resources and expertise to meet even the most demanding Human Resources challenges.

Their goal every day is finding the right personnel to support their Client Partners – regardless of their needs or location. With years of successful sales, sales management and operational experience within our industries, Lonski and Associates LLC understands that circumstances will vary, so we approach each Client situation with flexibility, affordability and adaptability.

Lonski and Associates, LLC is based in Indialantic, FL.  For more information, please visit

Lonski and Associates, LLC expands with the addition of Adam Wilke

INDIALANTIC, FL Adam Wilke, formerly with CNI Recruiting, Florida Today a Gannett Media Company, Journal Communications, and has recently joined in the expansion of Lonski and Associates, LLC. Adam Wilke’s primary focus will be working on retained and contingency searches for industry Clients in the Marine, PowerSports, Automotive and Outdoor Recreation Industries, including Information Technology, Technology Systems & Network Development, OEM Sales and Operations Management, Retail Dealer Operations, Support and related categories.

Adam Wilke’s professional experience within these industries is cross-functional; including recruiting Information Technology Management and Technology Support Staff, OnLine Marketing Staff and Marketing, and overseeing Operations, Project Management. Adam’s passion for the industry categories and unique understanding of SEO, Social Media, Software Development and Integration, coupled with his extensive industry business development experience, will provide Clients, Candidates and Companies absolute trust in Wilke’s ability to consistently deliver only the best industry talent.

Adam Wilkes specialties include sales and Sales Management, Multi-Media Advertising, Extensive SEO and Online Marketing, Retail Dealer Operations, OEM Aftermarket Sales and Support.

“From .com website business development, sales & sales management to extensive knowledge in multi-media advertising, Adam Wilke possesses significant experience” says Henry Lonski. “Additionally, his 6 plus years in the recreational products industry, including his knowledge of retail dealership operations will not only be a valuable resource, but a significant Client asset to Lonski and Associates LLC.”
[C] 321 412 9940