News about Us and the Industries We Serve.

As an recruiting and staffing leader in the recreational and power sports industries, we are always in the news. Check out our newsfeed:


Lonski and Associates, LLC Celebrates 11 Years of Serving the Powersports, Motorcycle and Marine Industries

“We Change Lives Every Day”

INDIALANTIC, FL –  (Motor Sports Newswire) – For more than 11 years Lonski and Associates has been shortening the job search process for people looking for work in the Powersports and marine industries.

Henry Lonski said, We love it when our candidates tell us: “I am finally in the Powersports industry!” – “I am now where I want to be, in the marine industry” “Motorcycles have been my ultimate passion, and now it’s my career “. Our complete and total focus is to help job applicants realize their dreams of breaking into the Powersports, motorcycle or marine industry.

If you don’t have a Powersports or marine background and yet wish to gain a foothold in this industry, is there any reason to worry? No – Because with the help of this agency, they can find your desired job. A perfect fit for you and the employer, a true Win, Win.

For every search, Lonski and Associates, LLC, bring incomparable recruitment resources and a personal commitment to excellence. Clients around the world – United States, Canada, South America, Asia, and Europe – depend on search services from the agency.

The agency is designed to create a healthy environment for people looking for a job in the Powersports, motorcycle and marine industry to network with each other and also to get in touch with employers within the industry. Lonski and Associates, LLC, is a dedicated agency through which a job seeker can share confidential information, get valuable advice and touch base with people working in our related industries.

To celebrate their 11th year Lonski and Associates’ team of eight fulltime industry specific recruiters’ mission is to continue their efforts in helping people find the perfect Powersports or marine job, for many years to come.

Lonski and Associates, LLC Expands with Powersports and Communications Pro Skip Johnson as Newest Team Member for West Coast Presence in Las Vegas Nevada.

Indialantic, Fla. – Johnson’s powersports background began working in motorcycle shops while going to college. He went on to hold a variety of key senior executive roles in Motorcycle, ATV, Personal Watercraft, Snowmobile, Outdoor, Automotive and Off Road enthusiast and business communication, media and event businesses. He served most recently as a partner at the iconic custom aftermarket PR agency, V-Twin Marketing and as Director of Sales and Business Development Director for ConvExx, a B2B and B2C Trade and Consumer show production company.

Johnson said, “This is the best possible role for me – I am very excited about helping people find places and positions that will allow them to grow to their greatest potential. I understand how recruiting can show people how to live their dreams – I was recruited for a role that ultimately set the stage for best parts of my career. The recruiting experience put a spotlight on what was possible and I can’t wait to help others find their professional destiny”.

Company founder Lonski said, Skip and I have had a great history. He’s a true enthusiast that understands how to turn passion and enthusiasm into opportunity. His unique industry background allows him to find new and creative solutions that will be extremely helpful in his new role. I’m excited to have Skip as part of our recruiting team”.

Skip Johnson’s specialties include Industry Operations and Consulting, Sales and Marketing Expertise, Business Development, and Recreational Sports.
[O] 702-839-0400
[C] 702-373-0615
[F] 702-655-2007

Second Generation Marine Industry Icon, Tom Cassidy Jr., joins Lonski and Associates recruiting powerhouse

Indialantic, Fla. – Lonski and Associates, LLC is excited to announce the addition of Tom Cassidy, Jr. to its elite team of powersports industry recruiters.

A former sales executive with Mercury Marine, Tom has a diverse background. The majority of his career was spent managing and developing strategic OEM accounts, cultivating dealer relationships and developing marketing solutions. With a passion for boating that began in his childhood, Tom observed his father’s successful marine industry recruiting career (Tom Cassidy, Sr. of Cassidy & Associates) to learn how to develop his own strategies and sales tactics.

“Our family cruised the Great Lakes, inland lakes, and Caribbean when I was a young man, and that’s when I fell in love with all things related to the marine industry,” Tom Cassidy, Jr. said. “I’ve been able to follow my passion. Now I can help marine industry professionals find their niche while providing exceptional talent to original equipment manufacturers, aftermarket manufactures and dealers.”

“I am elated to welcome Tom to our team. He is an accomplished veteran and leader in the powersports and marine community; a true industry insider with experience and connections from coast to coast,” said Company President Henry Lonski. “He brings a whole new dynamic to our team. From his time with Mercury Marine, to the last years with Dowco, Tom will serve us well.”

Tom Cassidy Jr.’s specialties include Marine Industry OEMs, Boating Aftermarket Companies, Sales and Business Development and Marine Dealer Staffing Needs.
[O] 262 397 8980
[C] 715-340-6862
[F] 262-347-3983

About Lonski and Associates, LLC

Lonski and Associates has specialized services for the motorcycle, powersports, recreational, RV, and marine industries as a provider of recruiting, staffing and consulting solutions with operating experience in the United States, Asia, Canada and Europe. They have developed extensive resources and expertise to meet even the most demanding Human Resources challenges.

Their goal every day is finding the right personnel to support their client partners – regardless of their needs or location. With years of successful sales, sales management and operational experience within our industries, Lonski and Associates LLC recruiters understand that circumstances will vary, so they approach each client situation with flexibility, affordability and adaptability.

Lonski and Associates, LLC is based in Indialantic, Fla. For more information, please visit:

Lonski and Associates, LLC expands again with industry veteran, Sam Chalk, newest recruiting team member

INDIALANTIC, FL – (May 9, 2014) – Lonski and Associates, LLC announced today the addition of former multi-line dealer principal and KTM sales executive Sam Chalk to the distinguished team roster.

A native of North Carolina, Chalk’s diverse industry experience includes a 17-year tenure with KTM North America, Inc., as the Mid-Atlantic RSM and over ten years as the owner, dealer principal and GM for a large four-line powersports dealership in the Southeast. Most recently, Sam enjoyed two years as MSXI-BMW aftersales business manager, coach and consultant.  A former racing competitor, Sam still pursues his lifelong passion for off-road riding.

“Sam brings unique talents and a valuable mix of experience to the Lonski Recruiting Team,” said Henry Lonski, “he is a degreed mechanical engineer, with a decade of successful dealership owner experience under his belt. He has significant time in OEM sales, as well as in present-day dealership consulting. We have added a very experienced industry leader to our team and everyone will benefit from his knowledge.”

“I constantly see the agony industry dealers and OE manufacturers experience when trying to staff their businesses with quality and professional personnel. Henry contacted me and I was immediately attracted to the grass roots/guerilla passion I sensed from him: Get the job done. Best customer service. No hidden agendas,” said Chalk.

Sam Chalk’s specialties include Dealership Operations and Coaching, Aftersales Best Practices, OEM-Dealer Relations, and R&D/Technical Processes.

“Lonski and Associates holds the key to expediting staffing solutions during this industry resurgence with a proprietary 18,750+ database of clients and candidates. I look forward to matching needs and desires for win-win placements,” continued Chalk.

Hiring managers, powersports professionals, or anyone looking to transition into or within our industry may contact Sam Chalk at 252-726-3383 or
[C] 440-463-4571
[O] 252-726-3383
[F] 252-726-3383

Lonski and Associates, LLC expands again with “Industry Icon” Rollin Karoll, newest team member for East Coast

INDIALANTIC, FL  – Lonski and Associates, LLC today announced the addition of former Spectro Oils Sales & Marketing Vice President Rollin Karoll to the firm’s distinguished team roster.

A 10-year powersports executive with thirty years in management, Karoll has held key roles in marketing, sales, service, parts and inventory positions with Spectro Oils of America, Mustang Seats, Comcast and IKON. Rollin is a lifelong motorcycle enthusiast with more than 100,000 miles logged and an accomplished builder and restorer of custom and vintage motorcycles.

“I met Henry when I was National Sales Manager at Mustang Seats. We’ve had a great professional relationship for many years, and I’ve been watching his business grow. When the opportunity surfaced for me to join his team, the decision was easy,” explained Karoll.

“Talented industry professionals can be frustrated when looking for a new challenge or upward career move. They know that good jobs exist, but are often difficult to find. With our ever increasing roster of client companies, coupled with a 16,000+ and growing database of the best industry professionals we make the connections our client companies and job seekers both need,” said Karoll.

“I am looking forward to helping OEM’s, aftermarket manufacturers and dealers find the talent they need,” said Karoll.

Hiring managers, powersports industry professionals or anyone looking to transition into or within the industry may contact Rollin at 860-828-9435 or

About Lonski and Associates, LLC

Lonski and Associates has specialized services for the power sports, recreational, RV, and marine industries as a provider of recruiting, staffing and consulting solutions with operating experience in the United States, Asia, Canada and Europe. They have developed extensive resources and expertise to meet even the most demanding Human Resources challenges.

Their goal every day is finding the right personnel to support their Client Partners – regardless of their needs or location. With years of successful sales, sales management and operational experience within our industries, Lonski and Associates LLC understands that circumstances will vary, so we approach each Client situation with flexibility, affordability and adaptability.

Lonski and Associates, LLC is based in Indialantic, FL.  For more information, please visit

Lonski and Associates, LLC expands with the addition of Adam Wilke

INDIALANTIC, FL Adam Wilke, formerly with CNI Recruiting, Florida Today a Gannett Media Company, Journal Communications, and has recently joined in the expansion of Lonski and Associates, LLC. Adam Wilke’s primary focus will be working on retained and contingency searches for industry Clients in the Marine, PowerSports, Automotive and Outdoor Recreation Industries, including Information Technology, Technology Systems & Network Development, OEM Sales and Operations Management, Retail Dealer Operations, Support and related categories.

Adam Wilke’s professional experience within these industries is cross-functional; including recruiting Information Technology Management and Technology Support Staff, OnLine Marketing Staff and Marketing, and overseeing Operations, Project Management. Adam’s passion for the industry categories and unique understanding of SEO, Social Media, Software Development and Integration, coupled with his extensive industry business development experience, will provide Clients, Candidates and Companies absolute trust in Wilke’s ability to consistently deliver only the best industry talent.

Adam Wilkes specialties include sales and Sales Management, Multi-Media Advertising, Extensive SEO and Online Marketing, Retail Dealer Operations, OEM Aftermarket Sales and Support.

“From .com website business development, sales & sales management to extensive knowledge in multi-media advertising, Adam Wilke possesses significant experience” says Henry Lonski. “Additionally, his 6 plus years in the recreational products industry, including his knowledge of retail dealership operations will not only be a valuable resource, but a significant Client asset to Lonski and Associates LLC.”
[C] 321 412 9940


Lonski and Associates LLC Adds Recruiting Professional Wendy Hord as a New Team Member

Indialantic, FL- Lonski and Associates LLC has added recruiting professional Wendy Hord – Columbus, OH to their growing team.  This brings the team to a total of 10 Recruiters to manage the growing demand at Lonski and Associates. 

Wendy’s background includes experience in industries such as retail operations, and aviation.  From these experiences she has acquired extensive knowledge I Recruiting and HR processes.  Her diverse talent and drive to succeed brings a comprehensive approach to productively serving our industry clients. 

The world of recruiting is changing quickly.  Lonski and Associates is increasing our reach and our overall business each and every month.  In a short time Doug Sexton’s approach within the marine industry has been tremendous.  What he has found is that many clients have not even had the thought of using a recruiter to help their business simply because they are not educated on the value we can bring to their business.  Many marine industry builders, OEMs and suppliers are utilizing our services now and in almost every case once they start they are very willing to continue to develop the relationship and bring us in to the fold, viewing us as a very valuable partner.  Wendy will be working directly with Doug Sexton primarily on Recreational and Commercial Marine business” ….. – Lonski

“We have taken our time and found Wendy to be the best fit for our organization.  Wendy brings a process-based recruiting background to the organization.  I’m extremely excited for her to add value for our clients as we continue to increase the number of Clients we partner with.” – Doug Sexton                             
Wendy Hord Specialties include Recreational & Commercial  Marine Manufacturers, OEM, and Retail Dealerships.
[C] 740-360-7663
[O/F] 740-587-7112

PowerSports Industry ‘Rocking’ On Jobs

Dave McMahon, Editor in Chief
Powersports Business Magazine

Lonski finds dealers in search of top talent Henry Lonski, founder of his namesake recruiting firm Lonski and Associates, LLC, takes phone calls and emails daily from dealers looking for upgrades in talent. In fact, it’s his job, and the demand for finding quality personnel at both dealerships and other industry companies is growing so fast that Lonski has had to make additional hires to his own staff. MORE 

Qualified Job Candidates a Tough Find for Dealers

Powersports Business Magazine

Has your dealership been seeking qualified candidates for open employment positions, only to find a barren field of prospects? If so, you’re not alone. As dealership job openings continue to rise, the number of qualified job candidates remains stagnant, leading to headaches for dealerships across the country. For Lonski and Associates, LLC, a recruiting and placement firm with deep connections to a number of powersports dealers and OEMs throughout the industry, the first part of each new year brings with it a spike in demand for jobs.
“This is the third consecutive year where the demand is just over the top,” Henry Lonski, who founded the firm in 2005, told Powersports Business in a January interview. From service technicians to sales managers, there is plenty of demand for all positions across the industry. This is nothing new compared to recent trends. However, as dealers are increasingly struggling to find ideal candidates, job openings are piling up.

Lonski and his company of eight headhunters are currently working to fill over 130 open positions across the motorcycle, powerpsorts and marine segments. As of Q1 2018, the openings were evenly split among all three segments. “And it’s coast to coast. The first quarter of 2018 was the largest numbers of openings we’ve seen in three years. All eight recruiters have full plates. It’s not the number of jobs, it’s the number of qualified people for those jobs. I’m very positive looking forward.” Of course, that figure does not contain the large number of jobs that are open, but aren’t being publicly advertised due to the future termination of a current employee in that opening.